Associate Director, Engagement Strategy
Horizontal Talent

Job Description

Are you a strategic thinker with a knack for digital strategy, specifically in the healthcare space? If so, we invite you to join our client's team as an Associate Director, Engagement Strategy.

In this role, you will be a core member of the Integrated Strategy team, primarily responsible for providing leadership and strategic guidance for all digital projects and initiatives on assigned clients. You will leverage your understanding of the customer journey and lifecycle to develop a channel strategy that efficiently connects with and activates the customer.

Key Responsibilities:
- Lead the strategic development of ecosystems and channel strategies with a digital-first customer experience
- Present opportunities for clients to meaningfully engage with the target audience
- Demonstrate subject matter expertise in at least two core digital topic areas: SEO, social media, CRM, digital media, analytics, emerging channels and new technologies, and channel strategy
- Problem solve, motivate others, grow and develop team members, and demonstrate a deep understanding of engagement tools and platforms

What You'll Do:
- Manage tactic executions and ensure alignment to digital marketing strategies
- Answer client business needs and challenges
- Use third-party tools to evaluate competitive activity, keyword search behavior, social conversation, media activity, and more
- Collaborate with the agency's account directors to ensure that resource needs and strategic needs are fully met
- Partner with agency account directors to identify areas to grow the client's business organically
- Serve as Agency lead for process improvement and other critical initiatives, as assigned
- Support new business opportunities with strategic insights and guidance
- Deliver integrated analytics decks and presentations that tell clients a clear story of how the engagement tools and ecosystem are delivering on their business needs
- Provide regular input and tracking of digital trends and insights
- Provide digital best practice guidance for internal teams, including account and creative
- Actively support, as assigned, for new business opportunities

What Makes You A Great Fit:
- Bachelor's degree, preferably in marketing, communications, analytics or related area
- 7-10 years of digital strategy experience, healthcare and agency experience preferred
- High level of curiosity and an innate desire to learn and grow
- Ability to effectively work both independently and collaboratively
- Experiential knowledge of engagement and digital marketing channels, including implementation, testing, and tracking and measurement
- Expertise in new and emerging digital channels, tactics, and media
- Strong problem-solving, communication, budgeting, project management, and planning skills

Join our client's team and be a part of something extraordinary. Apply now!

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $81 - $92 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.