Customer Mkt Planning Analyst
Horizontal Talent

Our client is seeking a dedicated and detail-oriented Customer Market Planning Analyst to join their dynamic team. This role is integral to supporting omni-channel campaign execution, including direct mail, email, SMS, app, and corresponding offer creation.

Key Responsibilities:
- Assist in implementing campaigns and offers, supporting direct mail, SMS, app, and email programs using campaign execution tools and offer platforms
- Update accurate offer-related documentation, ensuring accuracy prior to distribution to cross-functional partners
- Contribute to the analysis and optimization of team processes, using data-driven insights to improve workflows and efficiency
- Responsible for weekly count validation for campaign populations and testing and validating offer functionality prior to the start of a campaign redemption window

Qualifications & Experience:
- Previous experience working in a data warehouse environment preferred
- Proficiency in SQL or a strong willingness to learn
- Familiarity with campaign tools such as ADOBE, UNICA, and/or CRM tools like Salesforce, Oracle CRM
- Experience in a fast-paced environment such as marketing, analytics, or finance
- Strong communication skills with the ability to understand technical requirements and build a plan of execution
- Analytical thinker with the ability to identify and proactively solve problems

Education:
- Bachelor's/associate degree in Finance, IT, Business, Economics, Marketing, Math, related disciplines, or equivalent work experience

Our client's team values curiosity, humility, and high performance. They are looking for someone who can lead with vision and purpose, engage and connect with others, strive for operational excellence, and deliver business results. This role can be performed remotely or in a hybrid setting, and a company computer will be provided. The work week will consist of 40 hours, with flexibility for occasional after-hours work. Our client is open to considering recent graduates or candidates with a few years of experience.