Director of Performance Marketing & Analytics
Horizontal Talent

Our client is seeking a dynamic Director of Performance Marketing & Analytics to lead their performance media division. This role is pivotal in driving digital media growth and reporting/analytics solutions across the agency. If you are a seasoned leader with a knack for innovation and a passion for digital media, this opportunity is for you.

Key Responsibilities:
- Lead the Performance Media team, driving strategic initiatives that propel the department and agency forward.
- Mentor and manage the Performance Media team, fostering a strong, cohesive working environment.
- Develop and execute high-quality digital media plans that align with business objectives and goals.
- Provide excellent client service, demonstrating responsiveness, accountability, and attention to detail.
- Ensure robust reporting structures are in place to measure KPIs throughout campaign duration.
- Manage client budgets effectively, including building new campaigns, budget management, ongoing optimization, and testing new channels.
- Lead and manage digital test-and-learn campaigns to identify audience and creative optimization insights.
- Ensure proper setup and data piping between the Trading Desk, Supermetrics, and Looker Studio for real-time client dashboards.

Qualifications/Skills Required:
- Bachelor's degree and multiple years of experience in digital media planning and execution at the director level within an agency.
- Proven experience in staff management and team leadership.
- Familiarity with DSP platforms (Adelphic, TTD, DV360), paid search/social platforms (Meta, TikTok, YouTube, Google Ads, Bing, etc.), and performance analytics platforms (Looker, Supermetrics, Google Analytics, Tableau, etc.).
- Track record of maintaining strong client relationships.
- Advanced analytics and presentation skills.
- Strong coaching and mentorship skills - dependable, respectful, and communicative.

Join our client's team and make an immediate impact in a role that offers the opportunity to drive growth and innovation in the digital media landscape.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The salary range for this role is $140,000 - $160,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience and geographic location.