Manager, Brand Marketing
Hanes Brands

A Snapshot of Your Day
As the Manager of Brand Marketing, your day will be filled with strategic planning, creative collaboration, and data-driven decision making. You'll lead the development of impactful marketing campaigns that elevate our brand's presence and drive business growth. From overseeing cross-channel initiatives to conducting consumer research, you'll play a pivotal role in shaping our brand's identity and engaging with our target audience.

How You'll Make an Impact
• Develop and implement comprehensive brand marketing strategies that drive awareness, equity, and growth.
• Oversee the planning, development, and execution of cross-channel marketing campaigns, ensuring consistency and alignment with business objectives.
• Conduct market research and consumer insights analysis to inform brand positioning, target audience strategies, and campaign development.
• Collaborate with cross-functional teams, including product development, creative, and sales, to ensure integrated and impactful marketing efforts.

What You Bring
• Bachelor's degree in Marketing, Business Administration, or a related field, with 5+ years of experience in brand marketing, preferably within the CPG or apparel industry; or 4+ years of additional experience in place of a Bachelor's degree.
• Strong understanding of brand marketing, consumer behavior, and market trends.
• Experience managing full funnel media campaigns and strong familiarity with digital channels and tactics, including paid social and influencer marketing.
• Excellent leadership, communication, and project management skills, with the ability to inspire and guide cross-functional teams.

Who is HanesBrands?
Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.

Core Values

• Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
• Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
• Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
• Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.

Our Commitment to Diversity
We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives: https://hbisustains.com/diversity-inclusion-data/

Rewards/Benefits
Competitive compensation package
Comprehensive health and wellness benefits
Retirement savings plans
Professional development opportunities
Join our team and be part of a company that values your growth, embraces diversity, and strives to make a positive impact.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.

Nearest Major Market: Winston-Salem
Job Segment: Marketing Manager, Channel Marketing, Garment, Merchandising, Apparel, Marketing, Fashion, Retail

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