Manager, Veozah Marketing
Astellas

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose:

Contribute to the development and implementation of the consumer tactical plan that will achieve the objectives set in the strategic Brand Plan.

Coordinates consumer-facing programs and materials that are distributed across multiple channels. As such, collaborates extensively cross-functionally with Communications, Commercial Insights, Medical, Regulatory, and Legal. This position is highly engaged in the development of strategy with Brand Management and cross functional colleagues by providing/compiling/developing critical information at the request of Brand Management. This position often utilizes and manages external vendors.

Essential Job Responsibilities:

• Manage development and execution of Consumer CRM program
• Brand Lead for Consumer Market Research
• Lead development and execution of social media tactics
• Lead development and execution of DOL and celebrity strategy and tactics
• Coordinate the tactical plan by: developing critical initiative timelines, directing marketing programs, controlling the prioritization of project and process workload.
• Lead/Administer the development and review of marketing/sales materials (MAP)
• Contribute project metrics to gain insight for future action.
• Manage and enhance existing and new consumer marketing tactics and programs.
• Collaborate with cross functional departments (including Communications, Commercial Insights, Medical, Regulatory, and Legal) to maintain relationships with internal and external stakeholders and recommend new stakeholders for development.