Media Director
Horizontal Talent

Our client is seeking a seasoned Media Director to join their dynamic team. This role is an exciting opportunity for a media professional who thrives in a fast-paced environment and is passionate about creating innovative media plans for diverse clients.

As a Media Director, you will be responsible for leading communications planning, mapping consumer journeys, leveraging competitive insights, and refining media plans based on performance. You will also oversee the day-to-day management of tactical media plans and their proper implementation, aligning with the brand's overall media strategy.

Key Responsibilities:
- Establish strong client relationships as the main point-of-contact across the portfolio
- Deliver high-quality media plans for clients, demonstrating a deep understanding of how offline and online channels can achieve objectives and goals
- Manage and mentor a team in day-to-day media management
- Lead strategic planning and media mix exercises, including deck creation, budget and channel allocation, target audience development, and competitive insights
- Manage media planning and buying for both offline and online media through all steps of the process
- Partner with the Director of Analytics to ensure a robust testing and reporting structure is in place to measure against KPIs
- Foster a strong, cohesive working environment and encourage a culture of teamwork, collaboration, and support

Qualifications:
- 6+ years of traditional and digital media planning and buying experience
- Strong team communication and collaboration skills
- Detail-oriented and highly analytical
- Advanced Excel and PowerPoint skills
- Demonstrated strong problem-solving and project management skills
- Proficiency in planning tools (Nielsen, MRI/Simmons, Kantar, ComScore), ad management platforms (Google Campaign Manager, DSPs, etc.), and reporting platforms (Google Analytics, Google Data Studio, Tableau, etc.)
- Ability to think in an integrated fashion across online and offline media tactics to ensure strong ROAS outcomes

This role is an excellent opportunity for a media professional looking to take their career to the next level. If you are a strategic thinker with a passion for media planning and a knack for fostering strong client relationships, we encourage you to apply.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The salary range for this role is $140,000 - $160,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience and geographic location.