Social Media Content and Community Management Specialist (Social Media Specialist)
Indiana University

Special Instructions Summary

Applicants will be requested to submit a portfolio of work at the onset of an interview

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

Department Information

Indiana University is committed to excellence in research, education, and public impact. University Communications and Marketing is seeking an experienced social media content specialist to support the creation and coordination of communications materials, dynamic visuals, engagement strategies, written content, and integrated campaigns for institution-wide initiatives and priorities. This role also collaborates with communications team colleagues on online risk mitigation, sentiment analysis and reporting.

The ideal individual will be skilled in developing high-quality, consistently branded written content that encourages sharing, engagement, and promotion of highly valuable programs and initiatives. This specialist should be interested in not just producing dynamic content but also assessing its value and return on investment while working with diverse stakeholders to achieve associated program goals. The ideal candidate will be an effective project manager, a big-picture thinker, and an excellent written and verbal communicator.

This is an opportunity to work with a global brand that serves a standard of best practice for communications implementation across higher education. To succeed in this role, you must be enthusiastic and uncompromising about ensuring Indiana University is always seen as a primary influencer in social communications both among our peers and in the world -- and passionate about the success of initiative teams.

Job Summary

This position reports directly to the Director of Social Media and is located within University Communications and Marketing.

Department Specific Responsibilities

• Manages the creation of compelling strategic social media written content for several IU priority initiatives which includes authoring daily posts for X, Facebook, Instagram, Instagram Stories, TikTok, LinkedIn, Instagram Reels and TikTok.
• Reviews content for spelling, grammar, publication, sentiment, quality and potential concerns prior to publishing and draft alt text, captions, scripts, and other written materials
• Optimizes social media profiles with targeted keywords and descriptions for improved search ranking and apply branding and best practices to ensure content quality
• Checks published posts to make sure all written content and image quality for quality and consistency.
• Maintains and updates editorial calendars that elevate key messages aligned with the IU brand
• Monitors, maintains, and moderates message, comments, and concerns in adherence with IU policy and best practice
• Triages smart inbox messages, comments directed at IU branded accounts, and content mentioning or tagging IU regularly through the day, including outside of regular business hours
• Builds and maintains tagging framework to track and categorize posts and campaigns, measuring success and conversation volume
• Builds a framework of frequently asked questions, responses, primary contacts, accounts, etc.
• Actively monitors emerging concerns, issues, and conversation and review, hide, and report on violations of IU community guidelines
• Serves as a front line of defense and engagement for IU online communities and stakeholders
• Manages and interacts with IU's audience and community across social media to grow accounts
• Maintains a list of users that Indiana University can call on to create content (influencers) and build and maintain positive relationships with this group Comment, react, like, and promote user generated content celebrating Indiana University
• Shares news stories, links, user generated content posts, and other potentially relevant content with team for elevation and amplification
• Builds a framework of responses to positive moments shared on IU social media and how team will interact with them
• Analyzes metrics for social media campaigns to organize in regular reports to be used for measuring success and determining strategic campaign adjustments which includes tracking data and creating reports to analyze impact of IU campaigns, content, community dialogues, and social content
• Researches and makes recommendations on best practices for priority initiatives to reach target audiences on a variety of platforms
• Stays updated on social trends and platform features, audience members, and best practices in social media to keep content relevant and fresh
• Researches, sources, builds, manages, and nurtures online relationships/groups/communities
• Prioritizes projects and develop roadmaps for the execution of content strategy recommendations
• Ensures responsiveness and communicate availability

General Responsibilities

• Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
• Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.
• Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post.
• Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.
• May provide organizational training on social media methodology and strategy.
• May provide guidance to Social Media Assistants or lower-level Social Media Specialists.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in English, communications, journalism, public relations, or related field

WORK EXPERIENCE

Required

• 2 years in relevant field

Preferred

• 5 years of combined social media, content creation, digital strategy, and writing experience
• 3 years of applying project management skills at an expert level

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure

Preferred

• Knowledge of communications channels; publications, web, and multimedia with an understanding of online/social media strategy and savviness with platforms
• Demonstrated experience in written in communication, maximizing social media performance, SEO practices, and project management
• Proficiency in Canva, Sprout (or similar platform), and social media channels

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Additional Information

Diversity, Equity and Inclusion

IU Communications and Marketing seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University and to offer our students richly varied disciplines, perspectives and ways of knowing and learning.

Work Location

Bloomington, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Social Media
Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us

Request Support
Telephone: 812-856-1234

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